Square: The Willy Wonka Of Financial Services

Square has seemingly been a perpetual growth fintech ecosystem that keeps adding product verticals and expanding their TAM; this is key to understanding why they’ve succeeded.

Competition and long-term winners are difficult to call; that said the market opportunity going forward is still immense and Square’s got the right momentum exiting Q3.

Ignore the top-line numbers that include Bitcoin and Hardware; Focus on the Gross Profits instead.

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