Chipotle Mexican Grill, Inc. (NYSE:CMG) Morgan Stanley Virtual Global Consumer & Retail Conference 2020 December 1, 2020 1:00 PM ET
Company Participants
Brian Niccol – Chairman and Chief Executive Officer
Jack Hartung – Chief Financial Officer
Conference Call Participants
John Glass – Morgan Stanley
John Glass
[Call Starts Abruptly] Morgan Stanley. Welcome back to our conference, our Global Consumer Conference Virtual Edition 2020. Before we get into our next fireside chat with Chipotle just a couple of housekeeping items to remind you of one is those listening on the webcast can ask a question, there’s a ask a question button, if you’d like to ask a question. I’ll do my best to get to them at the end. We do have a lot to cover, but please ask them early and often I’ll try to read them in. Secondly, from my perspective for important disclosures, please see our disclosure website, which is www.morganstanley.com/disclosures or you can just contact your Morgan Stanley sales representative with your questions.
Well with that, it’s my pleasure to introduce our next fireside chat with Chipotle Mexican Grill and its Chief Executive Officer, Brian Niccol; as well as its CFO, Jack Hartung. Gentlemen, thank you so much for making time today and welcome.
Brian Niccol
Yes. Thanks for having us.
John Glass
Well, that’s good. Well, thank you. Hi, Brian, I wanted to – maybe we start with some strategy questions and talk about – as you talk about the pillars you’ve mentioned in the past and forgive me if they’re not exactly the way you’ve phrased them, but making the brand more visible and relevant, a disciplined approach to innovation, a digital loyalty and of course running great restaurants. I wonder if we could just sort of take each of those as you sort of think about where you are in 2020?
And I wanted to just ask about making the brand more visible, right. I think at the time you just talked about that there was a lot of innovation you need to make around advertising, et cetera. 2020 was a pretty unusual year, right. Media consumption changed, the strategy had to change. So in terms of that piece of this strategy, what really changed in 2020? What did you learn from 2020 about making the brand more visible? And what are the things you think in that respect to carry-on into 2021?
