- With theaters still in a perpetual holding pattern, the “screen to stream” scenario has become the most viable option for many studios looking to recoup some of its costs.
- Recently we learned MGM was wading into the waters with an offer for its latest James Bond film ‘No Time To Die’ but was spurned by Apple and Netflix.
- Both streamers were far apart on a potential price tag which ultimately led to the deal falling through, realistically making all sides winners as this could have been a one-sided result.
- Apple had a chance to simultaneously blow up the streaming and film industries in the same way it blew up the music and tech space but smartly opted against it.
- Apple is showing investors it’s not willing to make a major move just to “win now,” especially if it would cost the company financially down the road.
Leave it to James Bond to shake and stir up the box office both at the same time.
With theaters still in a perpetual holding pattern alongside new releases, the “screen to stream” scenario has become the most viable option for many studios looking to recoup some of its costs.
Thus far we’ve seen just about all the major players send various projects to various streamers and recently we learned MGM was wading into the waters with an offer for its latest James Bond film No Time To Die.
While Apple (NASDAQ:AAPL) and Netflix (NASDAQ:NFLX) were reportedly both approached, both turned down the offer and MGM in turn rolled up shop and will keep the movie itself. But for investors, especially in Apple, the question becomes, was it worth it to turn down a “license to stream?”
